Lure
We Grow DTC Brands Through Creator Content
Building systems to crank out high-quality content on a weekly basis.
Brands That Trust Us
UGC
What To Expect
Working With Lure
Our 3-Step Process
1. Content Sourcing
We begin by sourcing a massive amount of content from TikTok/Instagram creators. We find creators based on the brand’s past performance, and their preference. We reach out to 200-300 creators each week, inviting them to make content in return for a gifted product.
This produces the most authentic content you have ever seen, which allows you to stand out from the ocean of scripted, salesy content plaguing your feed.
2. Creative Production
Once content begins arriving (within 2-3 weeks), we begin producing creatives.
After excessive research into your brand, your customer opinion, and your competitors, we identify a few angles that we focus on in the creatives. From the arrival of the first pieces of content, we deliver 8-15 creatives per week (based on spend).
3. Ad Testing and Optimisation
After we have tested our primary angles, we identify those that customers are showing most interest in. In subsequent tests, we then dive deeper into winning angles to find out what specifically is bringing customers in, and develop new angles we see potential for.
Moving forward, we iterate the briefs and communication in the content sourcing to reflect what is winning.
This part of our service allows us to improve results week-on-week, consistently upgrading your ad performance over time as we scale.
Success Stories
TikTok ROAS doubled while tripling ad spend...
Within 60 days, we allowed Spotlight to profitably scale with TikTok by delivering authentic UGC ad creatives.
- TikTok ROAS from 2.7X to 6.1X in 60 days
- 80+ ad creatives sourced in 60 days
- 6M+ organic impressions
100% increase in ROAS while scaling spend
Within 30 days, we produced creatives surpassing a 7X ROAS at scale.
- Meta ROAS from 1.5X to 3X in 90 days
- 150+ ad creatives produced
- Spending over $50k per month
Tripled Total Revenue in 30 Days
Within 30 days, we were able to triple AWKN’s monthly revenue with TikTok creatives.
- Tripled monthly revenue
- 11M+ impressions
- 100+ creatives
The Difference
What Makes Us Different
1. We don't use a network...
Most creative agencies have a network of creators they work with. They choose from a pool of 200 creators.
We find creators bespoke for every client from the social platforms themselves. Aside from prerequisites such as their ability to create content, we look at how well they speak to their audience about specific products, and match that with the brand.
2. Our relationship with creators
Most agencies offer a deal to creators straight off the bat. In our experience, this creates a transactional relationship that leads to scripted, salesy content that performs a dime a dozen.
Instead, we approach creators with a ‘product-for-content’ opportunity at first. Once a creator agrees to this, we know they are not just looking for a quick pay-day, but are interested in a long-term partnership with the brand instead. This leads to highly genuine content, that reflects it’s authenticity in it’s performance.
3. Organic posting
Unlike any other creative agency, because we find creators on their social accounts, we ask them to post their content organically, as well as granting usage rights for ads.
This allows us to see how well they can speak to their audience about the product, as well as how their audience perceives the content they create. We can judge if this is a creator who should be promoting this product.
FAQ's
Because we build tailored programs depending on a brand’s needs, we need to conduct an audit to determine the best strategy for growth before determining fees.
Nothing. Creators are paid in product until we see that they are generating sales. Only after we identify the high ROI individuals do we offer retainer agreements.
A minimum of 100 unique assets.
To qualify for this program, you should be capable of spending $20k per month on ads.
We typically operate on a minimum 90 day agreement. This gives us enough time to produce the amount of content we need, and to test effectively to produce winners.
Book a call...
Jump on a call with a member of the Lure team to find out if this is the right move for your DTC brand. Even if it’s not, we’ll help you get started.